Oct 27, 2026
Solution Webinar: Tru Launches Importer Suite for Strategic Trade Compliance Teams
CBP enforcement is changing the cost of bad product data. See how Tru gives importers the control, visibility, and audit readiness to stay ahead.
Event
Oct. 27th 12pm ET
Importer Solution WebinarRegister now to save your seat.Importer Solution WebinarRegister now to save your seat.
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Resources, Insights, and Market Intelligence
Oct 6, 2026
Press Release: Jes Crownover Joins Tru as Head of Global Trade
Former FedEx and Livingston executive joins Tru to build the trade infrastructure for the future of imports.
Oct 6, 2026
Q&A with Jes Crownover: Why I Joined Tru
Jes Crownover discusses why trade compliance's future belongs to those who combine expertise with technology.
Sep 29, 2026
CAPE Phase Three: An Opportunity and a Risk
Kate Rayer and Hugo Pakula talk about finding your refunds and your liabilities before CBP does.
Sep 4, 2026
What "Responsible Supervision and Control" Actually Means Under 19 CFR 111
With CF-29 enforcement up 148% in Q2, "responsible supervision and control" is no longer theoretical, customs brokers need documented proof of who reviewed each entry, why they classified it that way, and which tariff rules applied at the time, or face penalties and license suspension
Aug 25, 2026
AI That Can't Be Supervised Is Not Compliant, Even When It's Right
How a decision matrix keeps every automated determination traceable to your license holder.
Aug 24, 2026
AI & Tech – and Importer's Cheat Sheet
What CBP's January 2026 ruling permits, where general-purpose AI falls short, and the three duty checks most importers never run.
Aug 20, 2026
Smarter Enforcement: How Importers Can Prepare for CBP’s New Era
Hugo Pakula joins Simply Trade hosts Lalo Solorzano and Andy Shiles to explain why being compliant is no longer enough, and why importers and brokers now need clean master data and documented controls to prove it before CBP asks.
Aug 19, 2026
It is a terrible time to be a license holder
Record enforcement, flat pricing, and no offshoring option: the license is worth more than ever, and harder than ever to carry.
Audit Proofing & 19CFR
Aug 14, 2026
Audit Proofing: What Compliance With 19 CFR Actually Requires
Audit-proofing is the ability to answer every question CBP can ask before they ask it. Here is what that requires.
Jul 31, 2026
How to make the case for trade compliance resources
Most leadership teams don't understand trade compliance, or what the business gets when it is done right. Ashley Arnold and Hugo Pakula spent an hour discussing that gap in the “How to Talk Trade Compliance Like a Leader in the Boardroom” webinar hosted on July 29th, 2026. Here are the 4 themes that came out of the conversation.
Jul 29, 2026
How to Talk About Trade Compliance like a Leader in the Boardroom
How customs brokers and importers can make the business case and advocate for trade compliance to leadership, get buy-in, and stay ahead of enforcement.
Jul 27, 2026
Trade Compliance Boardroom Kit
CBP has changed how it enforces trade compliance, and the change is permanent. This kit gives compliance leaders, brokers, and trade managers the language to bring that shift to the people who control the budget.
Jul 24, 2026
How Tru Identity Supports Section 232
Section 232 is arguably the single most complicated part of trade compliance today. To get it right you have to understand the materials in a product, the percentage of weight those materials make up, the value in certain cases, the intended use, and more.
Responsible AI in Trade
Jul 22, 2026
Defining and Implementing Responsible AI
What happens when customs data is poor quality and fraud is rampant for years on end?
Jul 16, 2026
CBP has stopped asking questions. Six quarters of enforcement data show it.
New data from CBP puts hard numbers on what customs brokers and importers have been feeling on the ground: Form 29 Notices of Action increased 148% from Q1 2025 to Q2 2026, rising from 4,322 to 10,718
Jul 15, 2026
Quarterly Report: CBP Enforcement Activity Q2 2026
New CBP data shows Form 29 enforcement actions increased 148% from Q1 2025 to Q2 2026.
19 CFR and AI
Jul 8, 2026
Top 5 discussion topics from "19 CFR and AI" webinar with Cindy Allen and Hugo Pakula
Trade compliance is changing fast: AI adoption, tariff volatility, and the end of de minimis all hit within the same stretch of time, and CBP used that window to close the technology gap. On this webinar, Cindy and Hugo gave a clear, actionable plan for trade professionals to keep pace with change while maintaining responsible supervision and control.
Jun 25, 2026
Tru Identity selected by CBP to Modernize Customs Entries with Responsible AI
Tru Identity has been selected by U.S. Customs and Border Protection for the Commercial Solutions Opening Pilot (CSOP pilot) to provide AI-powered trade compliance solutions, including tariff classification and supply chain tracing solutions, to improve and streamline trade, promote security, and secure tariff revenue.
Jun 23, 2026
GHY cuts database turnaround from 1 hour to 15 minutes, and catches what a busy team could miss
When tariff actions started landing week after week under IEEPA, Section 301, and Section 232, GHY's client databases stopped being a background task and became a full time job. One person ended up carrying it for the entire company. Tru gave her the speed to keep up, and the visibility to catch what manual review couldn't.
Jun 23, 2026
XP Logistics cuts classification research time and builds client trust with Tru
When IEEPA tariffs and Section 232 expansions began arriving week after week, XP Logistics needed more than faster research. It needed classification it could trust, defend, and teach. Tru delivered all three.
Jun 3, 2026
The Definitive Guide to Using AI in Customs Brokerage
A practical framework for customs brokers evaluating AI: what to look for, what to walk away from, and how to protect your license.
Jun 3, 2026
19 CFR and AI: more CBP scrutiny and what you can do with AI in trade compliance
CBP is now AI-enabled and the scrutiny isn't slowing down. Join Cindy Allen and Hugo Pakula on for what's changing and how to use AI responsibly without putting your license at risk.
CBP AI Ruling
May 18, 2026
HQ Ruling H350722: What AI Can and Can't Do in Customs Work
AI vendors have been operating in a regulatory grey zone for years. That zone just closed. In January, CBP issued HQ H350722—the first definitive ruling on what AI can and cannot do in customs filings. If your vendor claims their AI can handle classification, valuation, or duty calculation end-to-end, the ruling says that's federal violations. Here's how to read it, what it means for your stack, and which use cases actually survive scrutiny.
May 13, 2026
How to Evaluate AI for Trade Compliance
Every AI vendor in trade compliance claims to have the answer. This framework cuts through the noise: four demo questions that separate real solutions from chatbots in compliance wrappers, six red flags that should end the conversation immediately, and six attributes that define a tool worth piloting. Start with post-entry audit—it's where capability becomes measurable.
Mar 29, 2026
Addressing the CBP HQ Ruling on an AI-assisted customs platform
Addressing HQ H350722 and how it affects Brokerage compliance
Nov 22, 2024
CPG Stories: The Realities of Scaling a CPG Brand with Steve Candland
CPG expert Steve Candland shares key lessons for scaling consumer packaged goods brands, from farmers' markets to major retailers.
Nov 21, 2024
Navigating the EU's IOSS: When to Use Your Own Number or an Intermediary's
An IOSS number is a unique identifier for businesses registered under the scheme. It enables sellers to collect, declare, and remit VAT on eligible low-value goods sold to EU customers, simplifying imports and preventing unexpected VAT charges at delivery.
Nov 13, 2024
Duty Refunds: Manage International Returns with Ease
Frustrated by import taxes on returned goods? You’re not alone.
De Minimis Threshold
$800
Penalty per Day
$500
Nov 13, 2024
Guide to Declared Value in Customs: The Do's and Don'ts
Declared value refers to the monetary worth of goods being reported to U.S. Customs and Border Protection. This figure determines duty and tax obligations.
Nov 13, 2024
Selling into the UK Market: Paying duties and tax and managing your returns
Duty Refunds specializes in reclaiming import VAT and customs duties on goods brought into the UK and EU. Learn how to manage international returns efficiently.
Section 301
Oct 28, 2024
US Trade Law: Understanding Section 301 Tariffs
Section 301 is part of U.S. trade law that enables the government to impose tariffs or take action against countries engaging in practices deemed unfair or harmful to U.S. commerce. These measures are often applied to specific goods and can increase the cost of importing affected items. Importers, including eCommerce sellers, import brokers, and compliance professionals, must be aware of Section 301 tariffs.
Entry
Types
Oct 23, 2024
Entry Types
Entry types categorize how goods are brought into the U.S. for customs purposes. Learn about consumption entries, temporary import entries, warehouse entries, and more.
Jul 23, 2024
What do Tru statuses mean?
Throughout the Tru dashboard, users encounter numerous statuses and verification levels. This guide explains what each status means.
May 16, 2024
Guide to Implementing USMCA as an SMB
The United States-Mexico-Canada Agreement (USMCA), which replaced the North American Free Trade Agreement (NAFTA), presents a number of benefits designed to enhance trade and economic relations between the U.S., Mexico, and Canada. The USMCA facilitates the efficient movement of USD$1.8 trillion worth of trade. For small and medium-sized businesses (SMBs), understanding these benefits and knowing what to consider before utilizing them is crucial. While there are benefits of the USMCA for SMBs, they should stay cognizant about the areas where they might be better off not utilizing certain provisions.
US Threshold
$800
EU Threshold
€150
Apr 29, 2024
Demystifying De minimis: Importing low-value goods into the US in 2024
Many countries maintain a "de minimis" threshold — a minimum goods value below which customs authorities waive import fees. Here's what you need to know.
Tru ID
Apr 5, 2024
The Global Tru ID System
The Tru ID is a globally unique identifier for supply chain entities. Learn how it works and why it matters for trade compliance.
Mar 3, 2024
Business Ownership Information Report (BOIR) for US Entities
Beginning January 1, 2024, most companies registered or operating within the United States must file a BOIR with FinCEN.
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