Customs
Clearance,
Solved.

Tru platform screenshot
Tru classification view
Tru compliance dashboard

Speed up import research and stay ahead of issues. Clear customs the first time, every time.

Your Workflow, Your Way

Most tools force you into their process. Tru molds to yours. You stay in control.

Compliance Checks In Seconds

Run a full suite of compliance checks for 10 or 10,000 products with the click of a button.

No 99 Problems

Tariffs that are always up to date based on the latest CBP guidance.

Plain-English PGAs

Detailed PGA information for any product, easy enough for anyone to understand.

More Time with Customers, Less Time on Transactional Work

US import expertise is one of the most critical skill sets in the world right now. Customs brokerages possess most of that knowledge, but much of it gets stuck in the weeds. Tru compresses the time needed on transactional work so that brokers can focus their efforts where they're needed most.

Detect and correct compliance issues up front. File without the scramble.

Tru makes deep-cleaning product data feasible and lets you unlock real value: lower duty rates, better supply chain strategy, and faster customs clearance with less administrative burden.

Find invalid, outdated, or mismatched HTS codes

Catch vague descriptions before they hit CBP

Calculate the correct 99s with the latest CBP guidance

Determine FDA disclaimability instantly

Audit your database

“I’m pretty careful about how I associate with tech, specifically because I’ve worked with the big players in the space. It’s rare that I review a product and immediately think, you get it from the operator’s point of view.”

Michelle Frennier, LCB, CCS, CUSECO

Owner, Evolution Trade Solutions, LLC

Clear customs faster, more accurately, and cheaper than ever before. Automation means more time for the work you want to do, not grunt work.

9403.10.0020

Other furniture and parts thereof; Metal furniture of a kind used in offices; Filing cabinets

Line 1

9903.03.01

Section 122 - Base Duty

10.00%

9403.10.0020

General

0.00%

Line 2 — Aluminum

9903.03.06

Section 122 - 232/Strategic products exemption

N/A

9903.85.08

232 Aluminum Derivatives (non-Ch 76) - on Al Value

50.00%

9403.10.0020

General

0.00%

Line 3 — Steel

9903.03.06

Section 122 - 232/Strategic products exemption

N/A

9903.81.91

232 Steel Derivatives (non-Ch 73) - on Steel Value

50.00%

9403.10.0020

General

0.00%

Calculate 99s

Drop in your HTS code and get back 99s by entry line with duty rates.

HTS Code Check
HTS Code
Valid HTS Code
1904.90.0120
Passed
1103.19.1400
Passed
1806.90.9000
Failed
1103.11.0040
Passed
1904.20.1010
Failed

HTS Validation

Make sure your HTS codes are valid, up to date, and match your product descriptions. One code or thousands at once.

Product Description

Shampoo

Country of Origin

China

HTS

3305.10.0000

232 Materials

Aluminum, Steel

Warnings

Section 232 Materials: Aluminum, Steel

FDA-FD2-COS — FDA filing required for cosmetics

FWS-FW1

AMS-AM7-OR — Organic certification may be required

Classification

Get HTS codes, 99s, PGAs, 232 materials, AD/CVD applicability, and more from just a description and country of origin.

Review new customer databases in minutes, not hours.

Achieve full compliance before shipments leave origin.

“What we can do in a few minutes now would have taken us well over an hour.”

Corie Koropatnicki, LCB, CCS

Director US Client Services, GHY

Customer File

CSV

acme-products-2026.csv

847 products · 2.4 MB

Customer Sheet — ACME CorpAwaiting Check
#
Product
HTS Code
Value
Status
1
Steel Bolts
7318.15.2000
$2.40
Pending
2
Copper Wire
7408.11.0000
$18.50
Pending
3
Nylon Hose
3917.39.0050
$5.20
Pending
4
Rubber Gaskets
4016.93.5010
$0.80
Pending
5
Aluminum Plate
7606.12.3045
$31.00
Pending
847 products loaded
All pending

Full coverage compliance

No more spot checking entries. Cover every datapoint on every entry to ensure full compliance.

Less writing, more building

Automate tedious tasks to accomplish more with the same resources.

Offer white glove service

Less time in the weeds means more time with clients.

The solution isn't more pieces of software.

It's a better workflow that replaces several.

After we switched to Tru, it has been a game changer. There are no customs rejections whatsoever.

Shravan Pedula

Head of Operations at Canadian 3PL Stallion Express

Tru’s vision for global trade

Customs Brokers margins are too thin to innovate

LCBs are doing more work than ever before and getting paid as if it were still 2022.

Last-minute entry prep leads to CF-29s

Leaving corrections until the point of entry is like begging CBP for an audit.

Clean master data is critical

Importers have avoided this issue for too long. The formal entry environment demands their attention.

“Pulling the new 99s when tariffs change is fantastic. Tru has definitely reduced the amount of manual work.”

Sarah Marcotte, CCS, CTCS, US CCS

CARM & Special Projects Manager, GHY

Hours Worked / Week
52.3
Revenue Per Entry
$47
Operating Margin
3.2%
Verify PGA requirements for FDA-regulated shipment
Review and validate HTS codes for 47 pending entries
Respond to 12 client requests for entry status updates
Manually update master data for new product SKUs
Chase down missing documents from 8 importers
Cross-reference pricing discrepancies in 3 invoices
+38 more

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“Our entry processing time dropped from 45 minutes to under 10. Our clients notice the difference.”

— Robert M., Licensed Customs Broker

Tru Identity, Inc. (“Tru Identity”, “Tru”, “We”, “Us”, or “Our”) provides a risk analysis platform (“Tru Services” or the “Services”) for brands and shippers to build and maintain compliant supply chains.

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