Tru Identity empowers e-commerce sellers by providing robust tools to manage supply chain risks, maintain compliance, and facilitate global expansion. By automating key processes and offering real-time insights, e-commerce sellers can confidently grow their business while minimizing risks and operational headaches.

Gain Clear Visibility Into Your Supply Chain

Get "HD clarity" on your supply chain partners. Tru Identity provides e-commerce sellers with comprehensive insights into the reliability and compliance status of their suppliers, ensuring they work only with trusted partners.

Visibility into your suppliers doesn't need to mean having a full-time supply chain team in-house to ❌ run audits, ❌ complete restricted and denied party screenings, or to ❌ send, ❌ track, and ❌ check questionnaires on a daily basis, or any other of the hundreds of manual tasks that brands deal with in their supply chain.

Supply Chain Compliance on Cruise Control™️ means you can:

• ✅ Automatically screen and monitor vendors for risk
• ✅ Manage your entire product catalog for regulatory risk in each market you import or sell into with a single tool
• ✅ Only deal with exceptions and risk warnings as they come up rather than validating each submission from every vendor
• ✅ Get notified of the specific action-required items that you need for your own role in your supply chain or ops team

Mitigate Risks Effortlessly

Mitigate risk without headache. Tru Identity automates risk management processes, making it easier for e-commerce sellers to identify and address potential issues before they impact operations or brand reputation.

Prepare for Global Expansion

Expand globally with import compliance preparation. Tru Identity guides e-commerce sellers through the complex process of global expansion, providing detailed instructions on what to file, who to file with, and identifying the best countries to target next for market entry.

Each time you launch a new product or grow into a new market, you typically require expert legal advice from an in-country specialist, like a customs broker or an attorney. With Tru Identity, you simply:

1. Add the product
2. Add the jurisdiction you plan to import or sell into
3. Rest easy
4. Get notified when you have to take action to mitigate risk

Stay Ahead with License and Certificate Management

Keep certifications up to date and never miss a deadline. Tru Identity ensures that all necessary certifications are current, helping e-commerce sellers avoid costly delays and fines, effectively paying for itself by reducing compliance risks.

Keep track of key compliance documentation and never miss a deadline again. Examples of documents typically stored and managed in Tru include:

• Certificate of Inspection for Organic Products
• General Certificate of Conformity (GCC)
• Food Facility Registration (FFR)

Monitor Compliance Continuously

Continuous monitoring for particular regulations specific to your catalog and supply chain partners, as well as country of origin. Tru Identity keeps an eye on all relevant regulations, alerting sellers to changes that could affect their products or partners, ensuring ongoing compliance.

Automate Screening for Restricted Parties

Automate restricted party screening. Tru Identity’s automated tools help e-commerce sellers comply with international trade laws by checking all parties against restricted lists, minimizing the risk of engaging with sanctioned entities.

Identify and Manage High-Risk Areas

Know where your risk is most likely to occur. Tru Identity identifies problem vendors and areas that require the most attention, such as during audits, helping e-commerce sellers focus their resources where they are most needed to mitigate risks effectively.

Benefit from White Glove Onboarding

White glove onboarding included by the Tru Identity team. E-commerce sellers receive personalized support, including help with mapping hard-to-find vendors, ensuring a smooth and efficient setup process.

Avoid Bad Partnerships

Mitigate the risk of picking the wrong manufacturer. Tru Identity helps e-commerce sellers avoid fraud by thoroughly vetting manufacturers, ensuring that impressive websites are backed by solid and compliant business practices, protecting sellers from poor-quality products and financial loss.