Global supply chain compliance on cruise control
Clear customs with confidence by automating vendor and product compliance
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Intelligent solutions for supply chain teams

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Mitigate product risk in any market
Using the product data provided by your vendors, Tru builds a comprehensive product profile. It automatically aggregates the compliance requirements for the desired customs jurisdictions, giving you a clear, customized compliance roadmap for your product.*Currently available in 4 jurisdictions and 24 more are in beta.
Customize your vendor onboarding to ensure you get the right information from the right people. Tru handles the rest, so you can relax knowing all information is always available and current. Tru also runs ongoing checks with your vendors to keep them compliant with regulations and your policies.
Ensure your compliance and internal policy requirements are met by onboarding your vendors through a single platform that collects all necessary information to make your compliance team smile. No more chasing for additional documentation.
Stop checking in on your vendors’ compliance status and having to grow your team alongside your vendor list growing. Get notified when new risks are detected or your vendor’s information changes and only focus on the most important risks to your operations. Tru handles the rest by identifying ways to mitigate new risk exposures and handling communications with your vendors.

Effortless compliance, on cruise control.

Compliant Supply Chain

Your catalog of vendors, mapped in just minutes, and monitored automatically by Tru.

Global Registry

Globally unique entity identifiers and validation.

patent pending

Vendor Validation

We monitor your vendors (and their vendors) for any new risks, globally, included in your fee.

Features
Providing all the tools you need under one roof to ensure nothing slips through the cracks.
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Vendor Risk Management

Map your entire global supply chain in minutes. Tru then automatically checks your vendor compliance and delivers up-to-date monitoring directly in your dashboard.

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Product Compliance

Streamline the tariff code harmonization process and reduce delays during import by syncing your product catalog with Tru and mapping it to your supply streams to reduce wasted time and sell globally more easily.

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Third-Party Risk Management

Mitigate your exposure to third-party risk by automatically screening vendors for relevant regulations based on where they are domiciled, what roles or functions they serve in your supply chain, and the types of commodities they work with.

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FAQ

What is Tru Identity?

Tru is your compliance manager's best friend, enhancing and combining two key workflows: supply chain entity risk management and product compliance. Your operations team can focus on relationships and growth knowing that regulatory compliance, customs documentation, and new market growth are all up-to-date and ready at a moment's notice.

Is our data safe?

Your connection to Tru is secure, leveraging industry standard 256-bit SSL encryption. We also make a commitment to you that we will not sell or share your company or supply chain information to 3rd parties. Learn more in our privacy policy.

Who can access my supply chain data?

Your raw supply chain data — including your suppliers, manufacturers, IP law firm, resellers, and any other supply chain participants — will not be shared with anyone. That is our promise to you. Learn more about how we maintain, use and delete your data in our Privacy Policy.

Would Tru be useful to me?

Tru is useful to any company that is involved in the movement of goods internationally. More specifically, companies that: sell, move, or represent highly regulated goods, are new to international shipping, have a new vendor, have a new product, have new ownership, have not recently conducted a compliance check-up, or want to bolster their compliance efforts.

Why do I need Tru? My logistics provider/customs broker handles my compliance documentation.

It is the Importer of Record (IOR) who bears ultimate responsibility for the compliance of the goods during import. You have a responsibility to your customers, and to your business, to ensure compliance.

No one knows your business better than you. Your logistics company are only able to secure your shipment based on information furnished to them. Tru will tell you what information is relevant to your partners and check for things you may have overlooked.

Even if your logistics provider or customs broker assists with compliance requirements during shipment, you are still liable. Tru adds an additional layer of protection between you and your partners, including checking if they are compliant.

I don’t have a compliance issue right now — why should I care?

When a compliance problem arises during shipment, penalties, fees, and delays are likely to occur. Taking preventative measures, like implementing Tru, will help reduce or eliminate the likelihood of compliance issues, cutting down on unexpected costs and excessive back and forth between you and your logistics provider/customs broker.

How do I get started?

To get started, all you need to do is provide a list of the vendors that you deal with directly, and connect your product catalog. Tru will then guide you through creating, curating, and collating the necessary information to get compliant. Lastly, Tru continuously monitors regulations relevant to your supply chain, helping you stay compliant automatically. Compliance on cruise control.

We are including a white-glove onboarding for early users to ensure smooth integration into your existing processes at no additional cost.

What payment methods do you accept?

You can pay for your subscription directly in the platform. We accept all major forms of payment. You can also organize payment by bank transfer by speaking with your account representative.

Tru is your compliance manager's best friend, enhancing and combining two key workflows: supply chain entity risk management and product compliance. Your operations team can focus on relationships and growth knowing that regulatory compliance, customs documentation, and new market growth are all up-to-date and ready at a moment's notice.

Your connection to Tru is secure, leveraging industry standard 256-bit SSL encryption. We also make a commitment to you that we will not sell or share your company or supply chain information to 3rd parties. Learn more in our privacy policy.

Tru is useful to any company that is involved in the movement of goods internationally. More specifically, companies that: sell, move, or represent highly regulated goods, are new to international shipping, have a new vendor, have a new product, have new ownership, have not recently conducted a compliance check-up, or want to bolster their compliance efforts.

It is the Importer of Record (IOR) who bears ultimate responsibility for the compliance of the goods during import. You have a responsibility to your customers, and to your business, to ensure compliance.

No one knows your business better than you. Your logistics company are only able to secure your shipment based on information furnished to them. Tru will tell you what information is relevant to your partners and check for things you may have overlooked.

Even if your logistics provider or customs broker assists with compliance requirements during shipment, you are still liable. Tru adds an additional layer of protection between you and your partners, including checking if they are compliant.

When a compliance problem arises during shipment, penalties, fees, and delays are likely to occur. Taking preventative measures, like implementing Tru, will help reduce or eliminate the likelihood of compliance issues, cutting down on unexpected costs and excessive back and forth between you and your logistics provider/customs broker.

To get started, all you need to do is provide a list of the vendors that you deal with directly, and connect your product catalog. Tru will then guide you through creating, curating, and collating the necessary information to get compliant. Lastly, Tru continuously monitors regulations relevant to your supply chain, helping you stay compliant automatically. Compliance on cruise control.

We are including a white-glove onboarding for early users to ensure smooth integration into your existing processes at no additional cost.

You can pay for your subscription directly in the platform. We accept all major forms of payment. You can also organize payment by bank transfer by speaking with your account representative.

Learn More
About Tru

Pricing

PRODUCT COMPLIANCE

$99/mo

USD billed annually

  • Product catalog compliance
  • First 4 vendors evaluated for risk
  • Global risk flags
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Available to
Select Customers

  • Coming Soon

    Customer Onboarding

    Designed with our high-value IP customers in mind, Customer Onboarding allows you to run scoring and decisioning on your customers with ease.

  • Coming Soon

    Commercial Licences Catalog

    Store and catalog your commercial licenses, like Certificates of Origin, FDA/SPL license or an FFL License, to make imports.

  • Coming Soon

    Catalog Harmonization

    Leverage your supply chain map to compliantly and quickly harmonize your catalog. Soon, you'll also have the choice to get compliant harmonization with our partner brokers, or get a rapid response with AI harmonization.

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