CBP modernizes customs entries with Tru Identity's Responsible AI

U.S. Customs and Border Protection (CBP) is the largest federal law enforcement agency within the U.S. Department of Homeland Security, responsible for securing the nation's borders while facilitating lawful international trade and travel. CBP processes millions of import entries each year, balancing security and revenue objectives against the need to keep legitimate commerce moving.

The volume and complexity of import entries place significant demands on CBP personnel. Conducting thorough entity and import reviews manually is time-intensive, and critical data often arrives too late in the process to inform enforcement decisions.

4.4 million shipments arrive at the U.S. border every day for entry and must be processed by CBP, either being prioritized for inspection, referred to a Partner Government Agency (PGA), or released.

Commercial solutions like Tru Identity already support customs brokerage, 3PL, and importer workflows to audit and segment higher-risk shipments for manual intervention and correction. However, increased thoroughness of reviews requires substantial additional manpower and resource commitments.

The end users are the front-line officers at the Office of Field Operations who conduct risk assessments and make critical national security decisions, taking input from systems like the Automated Targeting System (managed by National Targeting Center), and leverage their years of experience and officer intuition to make decisions to interdict illicit, fraudulent, or other seemingly-anomalous cargo.

Our partner at CBP is the Office of Information Technology and Office of Trade, who work tirelessly to give OFO the tooling they need to make the best decision. More data is not helpful. Rather, actionable, provenance-preserving data from a trustworthy system that produces predictable results actually move the needle. This was our mission statement.

Office of Field Operations (OFO): needs best-in-class tools that deliver a definitive edge, like earlier receipt of trade data and advanced Artificial Intelligence analysis of provided shipments information. Multi-tier supply chain analysis, entity investigations, automated advanced product research, and provenance-preserving case reports deliver tangible value to front-line officers.

Office of Trade (OFO) and Office of Information Technology (OIT): serve field officers by bringing them cutting edge, innovative technologies that are already delivering value in the private sector. OT/OIT relentlessly test, evaluate, and deploy new technology that improves officer intuition while enabling compliant importers to demonstrate the work they are doing to meet the demands of modern regulation.

In June 2026, the Executive branch set a new policy agenda for trade in the United States.

CBP is operating in a new era: One with better tools, one with more ability to deploy technology, and one where first and foremost, CBP protects the revenue and national security interests of the United States.

The ability to demonstrate your compliance to CBP is what will differentiate best-in-class importers from those who passively import. Your data has never mattered more than today, and CBP is equipped with tooling to identify risky, fraudulent, or anomalous trade.

CBP selected Tru Identity to "increase the thoroughness" of conducting import or entity reviews and to better segment risk. By partnering with Tru, CBP can propel industry adoption of how and when customs entries are compiled and reviewed to "enable more accurate, timely entries." Per Tru's press release with CBP, Tru's solution "allows customs brokers to demonstrate responsible supervision and control over their operations while leveraging the latest technology to support their importers."

This risk segmentation, and the capabilities that augment officers' abilities is powered by Tru Responsible AI and the Tru Compliance Engine. This same technology is what powers Tru's Entry Building, available and used today by customs brokers across the United States.

Instead of writing entries by hand, or with off-the-shelf technology, Tru's proprietary Entry Building methodology uses Responsible AI so that brokers and importers create and file their entries according to the standard before it's filed or reviewed.

Tru's methodology is centered on risk management, eliminating the common trade-off of (1) speed, (2) accuracy, and (3) control. With Tru Responsible AI, customs brokers and importers can demonstrate their compliance and control over operations while using technology to speed up workflows.